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Violet FitBit, available exclusively at Target!

Violet FitBit Flex - exclusively at Target

Violet FitBit Flex – exclusively at Target

I am absolutely in love with the brand-spanking new Violet FitBit, available exclusively at Target – and it’s only $99.

It tracks your workouts and calories, but a feature that has helped keep me on track is the sleep tracker. I have never been a good sleeper (sad, right?), and this feature helps me understand that aspect of my day/night a little better.

The FitBit Flex is a slim and stylish wristband that is with you all the time – and it’s flexible (as the name indicates) so it’s comfortable and isn’t bulky and in your way. You can wear it in the shower, the pool, you name it, pretty much anywhere so it very accurately tracks your movements.

During the day, it tracks steps, distance, and calories burned. At night, it tracks your sleep cycle and wakes you silently in the morning (if you set the alarm). This silent alarm feature is pretty handy if you don’t want to wake up your partner, because it simply vibrates on your wrist.

Another GREAT feature, especially for someone like me who travels a lot – the battery lasts for at least five days. I don’t usually have to travel with the charger (although it’s very small), but it’s one less thing I have to worry with on a hectic work-trip.

A simple double-click on the band will cause the dots to light up (if it lights all the way across – congrats – you hit your goal!), which helps you see how you stack up against your personal goal or any friends you allow into your network. It’s the motivation you need to get out and be more active. I set my goal at 13,000 steps/day – I’m not sure where that ranks on the average female scale, but if I find myself at 11,000 steps and the day is coming to a close, I take my pup on a longer walk or just do something extra to get there. That’s what staying fit and getting healthy is all about – those extra steps you push yourself to take.

Using my FitBit Flex during a LA workout with Chris Carter, linebacker for the Pittsburgh Steelers

Using my FitBit Flex during a LA workout with Chris Carter, linebacker for the Pittsburgh Steelers

Like most of these trackers, the FitBit Flex comes with free online tools and a mobile app that allows you to set goals and follow your progress through awesome graphs and charts when you log food, workouts and much more.

Want to read more reviews and see the press surround the FitBit Flex? Click here.