Breast cancer awareness month has officially ended, but the long-standing affects from league efforts are still kicking.
I hate to use the word trendy in relation to breast cancer, but the pink ribbon phenomenon and proceeds from product XYZ benefiting breast cancer charity XYZ are compelling. So much so, the NFL and a handful of elite players have taken it to another level with the league’s campaign, “A Crucial Catch,” which ran through the month of October. A Victoria’s Secret-esque tinted campaign no less; “A Crucial Catch” is currently in its second year. The campaign partners with the American Cancer Society and various local team charities. The NFL has emphatically committed to the cause stating, “This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast-cancer prevention.” Touching the lives of so many in the NFL is a grossly accurate statement. Just to name a few in recent media:
–Derrick Dockery (Washington Redskins) – his wife Emma lost her mother to cancer four years ago
–Chris Cooley (Washington Redskins) – his mother Nancy is a survivor
–Ryan Denney (Houston Texans) – his wife Sheri is a survivor
