Image adapted from Design Mind
Music and sports are two of the most unifying and emotional forces around. Without much effort, both create an intensity every other industry craves. Put those two forces together, united with the same goal and the result is epic.
The weeklong SxSWi conference, which ended last week in Austin, was devoted to innovators from every level. Those that have stories and advice to share, as well as those trying to take in as much information possible. The Sports and Music – Perfect Harmony Panel (#SXSWSportsMusic) led by Adrian Amodeo (Marketing Director, Interscope Records), Bill Bergofin (SVP, Marketing & Creative Services, Versus), and Brian Jennings (Executive VP of Marketing, NHL) was a case study on how the relationship was created between Eminem, the Detroit native, and the NHL. This case study and similar ones have become extremely beneficial as teams, fans, and businesses alike try to connect on new levels.
