The Blonde Side in media Archives

Houston Modern Luxury April 2013 Men’s Issue

Nick Esquer with Houston Modern Luxury profiled three of Houston’s “prettiest and wittiest sportswriters” and The Blonde Side was one of the lucky ones featured in this story in the April 2013 Men’s Issue. If you’re lucky enough to get one of the glossy mags around Houston, turn to page 60-63.

Wearing a Miami Heat T-shirt and a blonde ponytail for coffee, Wisconsin-born sports blogger Jayme Lamm, 31, demonstrates her effortlessly breezy look. And her sense of loyalty. “I get a lot of guff from Rockets fans here because I’m all for the Heat,” she explains.

But this is certainly a woman who can take guff. She’s not only an athlete in her own right, having learned about sports through her own bumps and bruises, sustaining a variety of sports-related injuries, including a complete shoulder replacement and multiple knee surgeries. (“You really start to appreciate what these guys go through,” she says.) She’s also a survivor of the ill-fated Carnival Triumph cruise that suffered an engine room fire in February, stranding the vessel, and all passengers onboard, at sea.

The Blonde Side featured in Houston Modern Luxury’s April 2013 “The Write Stuff”

Lamm worked for five years in sports public relations, including a stint with the Astros, before she realized that an office job wasn’t the best place to be artistic. “I had to get out of such a uniformed environment,” she says. A die-hard sports buff, she powered up her computer and got to blogging.

Her blog, The Blonde Side (theblondeside.com), a far-ranging project on which the petite scribe holds forth on

everything from basketball stars to cheerleading, hit the web in January of 2010—and has recently seen a larger following, and opened up freelance writing gigs at major media outlets. Catching the attention of magazine editors, Lamm has landed writing opportunities for Women’s Health and ESPN online, including items on Roger Clemens and Jeremy Lin.

Read the full story here.

Photos by Laurie Perez and hair and makeup by FaceForward Weddings.

The Blonde Side’s Cover Story on HERE Houston Magazine

This piece went to over 60,000 homes in and around Houston in print and was accompanied by an online version. By Kim Hogstrom

Cover Story: ‘The Blonde Side’ blog scores with local sports fans

Houston’s Jayme Lamm is one-of-a-kind.

The diminutive blonde’s stature offers no hint to this sports blogger’s knowledge, passion and voice on the matter of all things sports. From cheerleaders to charities, football games and stadium stats, to intimate interviews with players, if it’s sports, Jayme knows it well and writes about it equally well.

The outgoing Lamm was herself an athlete stating at age five “popping wheelies to catch a boy’s eye,” she remembers. Her early career included a stint in professional sports in the areas of public relations and marketing. However, Lamm’s strong “views,” and brand of “enthusiasm” were not met with much joy by the industry, so she launched her blog, TheBlondeSide.com, in January 2010 and readers can’t seem to get enough of it. Now, she says, she works only for The Blonde Side, laughing with apparent satisfaction at the thought.

“I have a lot to say; I am very opinionated,” Lamm stated proudly, “but I wasn’t sure who was going to read The Blonde Side when I started it. You might think that my readers are all women, but only about 40 percent are women. About 60 percent are men. I think the reason anyone reads it stems from the fact that I am genuine and authentic. I am also goofy and laugh at myself. And I am not a know-it-all when it comes to sports. I am not afraid to make a mistake,” she stated, “and I do make mistakes.”

A quick review of the The Blonde Side blog reveals a reader-friendly style chocked full of entertainment, and content that would seduce the least sports-minded among us to return – again and again. Football, baseball, soccer — every sport that includes competition, it’s all there. In short, the blog is full of insight and fun, just like Lamm.

Read the full story here.

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Houston Modern Luxury Magazine: The Write Stuff featuring The Blonde Side

The Blonde Side Makes Front Cover of HERE Houston Magazine